Brand Experience 379

Research we found from doing our interviews this week

1.      Empathy 2.      Define – who, what? 3.      Ideate 4.      Prototype 5.      Test ·       Natural History – where we live ·       NZ History – what we’ve done in the world ·       Contribute ·       Participate ·       Individual ·       Sustained Infer insights & why Tensions – should intrigue Should: offer insight beyond what you already knew Think motivation vs. fact iterate How can you have a permanent exhibition - that will be consistently dynamic?